The design of “The Culture” combines classic and contemporary elements of Hip Hop to create an embodied aesthetic that represents the life journey of Hip Hop as a growing and shifting cultural phenomenon.

 The exhibition is organized metaphorically as a Hip Hop concept album.   Each of the six+ thematic sections that organize the exhibition is marked with interpretive casework that functions as transitional interludes like skits have been used to transition between songs in classic Hip Hop albums. Each interpretive moment is a new point that reorients the visitor to new thematic content.

The flow of movement through the space is modulated by way of angular walls and a constellation of art moments that force the visitor to meander in a tangential rhythmic sequence resembling the cadence of graffiti or the structures of a lyrical verse. 

 The aesthetic and practicality of the interpretive modular casework are inspired by the dancehall speaker walls that provided the soundscape for early park jams and Hip Hop shows.  The modularity allows for flexibility in housing content.  The modularity also allows for ease of mobility and reconfiguration to adapt to future spaces, in much the same way that dancehall speakers were utilized for travel.